Vilo Fence

Work

Brand Design Website Development

Client

Vilo Fence

Awards

The rebranding project for Vilo Fence Company aims to revitalize and modernize the company's image while paying homage to its roots and the legacy of its founder, their grandfather and Cuban native, Vilo. By undertaking a comprehensive rebranding effort, the company intends to position itself as a leading provider of high-quality, innovative fencing solutions in the market

Objectives:

Develop a fresh and memorable brand identity that reflects Vilo Fence Company's values, expertise, and commitment to customer satisfaction.
Create a cohesive visual identity system that includes a new logo, color palette, typography, and other design elements that align with the brand's personality and target audience.
Craft a compelling brand story that highlights the company's heritage, dedication to craftsmanship, and the founder's legacy.
Enhance the company's online presence and create a user-friendly website that showcases the company's portfolio, services, and customer testimonials.
Implement a comprehensive marketing strategy to increase brand awareness, generate leads, and foster customer loyalty.

Approach:

Discovery Phase

Conduct in-depth research and analysis of the current brand perception, target market, and competitors.
Interview key stakeholders, including company executives, to gain insights into the company's values, vision, and customer experience.
Review customer feedback and conduct research to understand the market's expectations and preferences.

Brand Strategy and Positioning

Develop a brand strategy that differentiates Vilo Fence Company from competitors and resonates with the target market.
Refine the brand positioning to emphasize the company's expertise, quality craftsmanship, and dedication to customer satisfaction.
Create a brand messaging framework that communicates the unique value propositions effectively.

Visual Identity Design

Create a new logo that combines modern aesthetics with a touch of heritage, capturing the essence of Vilo Fence Company.
Establish a versatile color palette that reflects the company's brand personality and evokes trust and reliability.
Select appropriate typography that complements the logo and enhances the overall visual appeal.

Conclusion:

The rebranding of Vilo Fence Company aims to transform the company's image, enhance its market presence, and reinforce its commitment to delivering exceptional fencing solutions. By developing a fresh visual identity, crafting a compelling brand story, and implementing a comprehensive marketing strategy, the company is well-positioned to attract new customers, strengthen existing relationships, and solidify its standing as a trusted name in the fencing industry.

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